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posted: 04-13-03

interview : tadah

 
Coming from nowhere to work with El-P, Illogic, Jean Grae, Aesop Rock, Slug, C-Rayz Walz and many many more, is a hip hop Hollywood story.
 
It's however a true story for Drum and Knowledge, two kids from Jersey who are exactly doing that. And urbansmarts catches up with them for an exlusive chat.

 
Tell us about the production "crew?
Knowledge: As far as the crew goes, it is first and foremost Parallel Thought. The group consisted of Drum and I who handle all the production and DJ Apendex Hed who handles the scratches.
Drum: We are just two blessed kids who got lucky with an early start into hip hop. Right now me and Adam are seventeen, but many of the beats were produce when we were 16. And I purchased most of my home studio equipment when I was 15 so although we are young we have been in it for a couple. We haven't paid all our dues yet, but we are working at it.
As said, besides the two of us, the rest of the crew consist of our friends Ed and Larry. Ed's Appendix Hed and he will be putting some cuts on most of the Drum and Knowledge releases. Larry's from Montclaire. He is the emcee from our group called Parallel Thought who put out a small EP. But he is laying low for now.
Under what name do you work and where are you from?
Knowledge: The production crew is Drum and Knowledge.
Drum: Well, we are a pair of kids from Freehold Jersey who started off just enjoying music. I listen to all genres, but I don't really follow any particular one. In fact I don't really listen to that much hip hop. Adam is the real hip hop head. He gets me to listen to all kinds of stuff so I kind of know what's going on in the scene. But other than that I just listen to our own stuff and the stuff of the people who we have worked with.
Jersey, so how's the garbage business working in Jersey?
Knowledge: I really have no idea . Hopefully it is going well. We need a 'business' like that to keep Jersey in place. I work for a Italian deli which makes me deliver strange packages, I can't open to old Italian men. So I might already be in the game.
How do you see hip hop in Jersey?
Knowledge: I see hip hop out here as a slow growing scene. Shows are very infrequent out here and most large tours bypass Jersey. We have artists like Terrowrist, Outthere, and Marshal Law and Skit Skam of EverlinSound. All the mentioned artists are really putting out quality music. On the other hand we have some real bullshit coming out. I'm not going to mention any names, but believe me when I tell you that there is a certain label out her in Jersey that is putting out the worst fucking music you have ever heard.
How did you guys meet up?
Knowledge: I met Drum during the end of my freshman year in high school, which was only two years ago. I was doing my own thing, fucking around with drum machines. Drum was in a punk band at the time. Towards the end of the year word of mouth spread that we were doing things musically, so we decided to hang out.
Drum: Well, we met through this girl that Adam was dating in school. This girl, who will remain nameless because I now hate her with a passion deep rooted in a cesspool of anger death and evil thoughts that continuously………. see what I mean… Anyway I used to talk to this girl and she knew I was into making music so she introduced me to Adam who had a few beat machines at the time.
Knowledge: We clicked within our first meeting. Drum came by with his tables and we messed around with them for a little bit. Shortly thereafter I purchased the MPC and we became serious about beat making. Drum bought all the studio equipment a couple months after. I remember we finally got the equipment the night of a Percee-P show out here in Jersey. Drum: Adam made the most important purchase in the two of our lives: he bought an MPC 2000 XL. Damn, that shit got us going. If it is possible to love an inanimate object as much as a women you have been married to for 50 years, than that is how I feel about our MPC. From there we began making beats started working with this kid Larry and Ed who I mentioned earlier. The Drum and Knowledge production album sprung from the Parallel Thought EP.
What's the idea behind the name?
Drum: The name is simple: I am Drum because I am the musical one. I love playing drums and that is where my names basically comes from. As Adam mentioned, I also play the drums in a hardcore band, play guitar, a little piano, trombone, bass, turntables. Adam is Knowledge, as he is the knowledgeable one. He gives me samples, I put drums to them, cut things up, and sequence it all.
Why a group of Producers, as opposed to being soloists?
Knowledge: Drum and I work best as a team. Drum is very musical; plays any instrument that you can name. I am a crate digger. I love digging for samples. I hand what I got over to Drum and he works his magic.
Drum: We just make a good combination, like that Ef@mm song that Pack FM and Tonedeff did on the "Happy Fuck You Songs" EP (laugh). Just a quick shout out to those two. Name dropping is so fun (laughs). We worked with them and the rest of Ef@mm: Session and Substantial for the production album.
But back to business. Since Adam isn't as musical as me, he needs me to take his samples and work my magic. And since I don't know to much about hip hop, I need him to bring me good samples and gets us connected with other artists. It's like a marriage in the least ayo way possible (laugh). We even fight a lot. He tried to stab me with a scalpel once and me and my other friend sprayed poison shit in his face and I actually stabbed him with a ski poll. That one left a small scar. So yeah, we just cant do without each other. I do hope, though, to be coming out with my own live drum break album within the next two years, and I am sure Adam will be doing some co-production with some other people. But we will always stay Drum and Knowledge.
Uhm, not to cause another ski poll incident, but do you think one's role is a tad bit more important than the others?
Knowledge: It might seem like that, but that is not the case. Drum and I feed off each other. Without Drum there would be no studio to work with and our beats would be unsequenced. Without me there would be no artists to work with, and no loops or drums. Drum and I work close together when making beats. I will yell at him when he puts in a break or sound that doesn't fit. We are a true production duo, and each of us put equal effort in producing.
Where can we hear some of your work? Releases , websites , etc?
Drum: Right now you can't (laughs). I know that sucks. You will just have to wait until the production album drops.
Knowledge: Right now we are in the developing stages of a website. When it is up, we will let you know. The address will be ParallelThought.com. Soon we will have a sampler CD out that will have a mix of the songs we have for the album. Just keep your eyes and hears peeled. We had a Parallel Thought demo that we pressed up last year on CD-R. We only sold about 100 copies last summer at Rocksteady. At this point we will probably never officially release it or press any more copies. Things have progressed so much since that release that I personally am not happy with it. It is not an indication of what we sound like. Maybe people will buy it off ebay for a million dollars if we blow up.
You mentioned the production album a couple of times, is that going to be the next release?
Knowledge: Yes. It's tentatively titled "Instant Gratification".
Drum: It will be the first official Drum And Knowledge release. Unless you were unlucky enough to get a Parallel Thought EP, which there are only 87 of (laughs). Then don't judge us on that. We have come a long way, but that's all so far.
Knowledge: You might see some production with Drum and I on an album titled "Propaganda Bliss" by Solinfinite, an emcee who's affiliated with us. Plus, this summer we are supposed to be recording an EP with Illogic. But for the most part we are focusing all of our attention on "Instant Gratification."
What can you tell us about it?
Knowledge: "Instant Gratification " is Drum and I's debut production album. All the production is handled by Drum and I and all the scratches will be handled by DJ Apendix Hed. This album shows our versatility as producers. It is in the same vain as Pete Rock's "Soul Survivor" and Blueprints "Weightroom". Here is the list of artists that we have already recorded with: Illogic, Pack FM, Session, Substantial, Nobs, Conor, Eternal, Nomi, Advizer, Crescent Moon, Cryptic One, Windnbreeze, Poisen Pen, Kwote Scriptures, iCONtheMicKing, Jean Grae, C-Rayz-Walz, Masai Bey, Creepoziods and Pumpkinhead. We still have to work with Rodan, X-Ray, Megalon, Blueprint, Tonedeff, Wordsworth, Vast Aire, Vordul, El-P, Slug, Aesop Rock, Uncle T, Digs Darklighter and Supastitution. We are very excited about the album it is shaping up very nicely.
Drum: In my opinion it is going to be the best release of the decade. Some of the beats of the album are so amazing that with some more buildup they could be purely instrumental and still supply the same musical effects as the song would with lyrics. If you can follow that than you understand how good they are. Aside from more technical beats, there are some truly head bobbing and just plain live tracks. And even some bass heavy more bump in your car songs like the one we did with C-Rayz Walz, named "Chorus". Altogether I think the album gives a little bit to everyone out there except those mainstream kids that probably wont hear it anyway. This is strictly underground shit. Raw hip hop. So if you read this and like keyboard beats, then don't by the album.
How did you hook up with all these artists?
Knowledge: It is a long story. Last August I contacted Juan at Weightless Records about doing a jawn with Illogic. Illogic took a gamble and hopped on a bus from Ohio out here in Jersey. He stayed here for a couple of days and we recorded over four joints and all of us formed a good friendship. After we saw how well we worked with Illogic, we decided to make this album. Thereafter I got at all the artists through persistence and hustling. I got numbers, aim names and ran with that. Most of the artists were very willing to work with us. The best advice I was given was to be annoying to a point that you got a yes or no.
Drum: Adam can really take all the glory on this one. He works his ass of calling people, going online, dealing with shady managers and label reps, and just doing a lot of leg work to hook us up. For most of the artists, we were able to speak to them directly. We got numbers and shit from friends of artists. Like we would work with someone and then they would tell their friends who were artists and most of the time we would get hooked up with numbers and that's how it was done. For some bigger artists like El P, I got to give a huge shout out to Poison Pen. That dude got us contacted with El P which was huge.
So it was easy to get everyone to do something with you?
Knowledge: It was easy to get them on the album. All the above mentioned are amazing artists. When we presented them with dope music, they were down to work with us. Of course we had to pay them, but that was never a major issue. Music always came first to the money. If you make dope music anyone can do what Drum and I are doing.
Domino effect : one said yes , so the others followed suit?
Knowledge: Exactly. The underground hip hop community is very close. Word of mouth spread very quickly about our project. When one artists heard that his friend was one that was down to get on a track, he was down. It definitely was a domino effect.
Drum: The more people we worked with the easier it was to talk to more people.
This coming about really sounds almost too good to be true. Quite a Hollywood story, huh?
Knowledge: For me it has been a dream come true. Two years ago I was just a fan of hip hop. In the liner notes of our demo, we thanked Rhyme Sayers Ent, Def Jux, Atoms Fam, and Stronghold for inspiration. Now we are working with artists from all those camps. We better get a behind the music.
How did you try to work with the people's style?
Knowledge: In some cases we just gave the artists a beat CD and they picked a beat to vibe to. And we have many different styles of beats: Poisen Pen solo jawn is really gully. On the other hand the Cryptic One and Windnbreeze song is on a more chilled out tip.
Drum: The artists picked the beats they could rock over the tightest and that was it. We didn't really make any beats with an artists in mind except for the Poison Pen solo beat. For that we tried to keep it extra gully (laughs). You will see when you hear it.
How much of a collaborative effort have the songs been?
Drum: Musically the songs were just paired together, with the lyrics by the artists and the beats by us. The only exception is a song called "The Exception" which Masai Bey co-produced. That song came out phat with guest vocals by Masai and the Creepizoids.
In what niche will you fit in?
Knowledge: Drum and I really sit back and let the artists do what they wanna do. If they are feeling a live track then that's what we are gonna do. They choose a specific mood they want to express on our beats and we run with their ideas.

Can you describe your beats' style?
Knowledge: I do not think I could do justice to our beats in words. I can not explain it in words. You and the rest of the world will have to wait and hear what we have to offer. All I can say is if you respect genuine hip hop then you will like our beats. It's that simple.
Do you see yourself in the tradition of someone or something?
Knowledge: No, we are two original producers. We aren't the Neptunes and we aren't DJ Premier. We have a unique sound that soon everyone will hear. We are just trying to bring our style of beats to the hip hop community and see how people react.
Are you going to release the album yourself?
Knowledge: We released our demo ourselves. We have already been through a little drama with a A&R at a label who was truly a fucking asshole. I am not going to mention his name but it turned out much better that we did not sign with his label. We just secured a deal for CP Records to put our album out. CP Records is Cryptic One's new label he formed through Caroline. His album should be out late spring (pick it up) and our album should be out late fall early winter.
Benefits of that?
Knowledge: With putting the material out ourselves is that we would have complete control and rights over the music. You can also have the opportunity to prove to the world that you can do it all yourself. We are happy though about our album appearing on a label, because we want it promoted and pushed as far as possible.
Disadvantages?
Knowledge: We are very young. We are just seventeen years old. All three of us are heading into our senior year of highschool. Without CP Records backing us, we would have a hard time promoting the record because we have to finish school. I would love to go on tour, but because of school we cant. With a label backing us they could help push the record the extra step that we can not full.
How did you hook up with Cryptic?
Knowledge: Ilogic gave me Cryptic's email. I got at him about doing a joint with us. He and Windnbreeze came out and we had a really good session. I kept in contact with Cryptic, because he is going to mix the album when done for us. He mentioned that he got CP Records up and running with distribution through Caroline. He told me he was looking for some releases to put out. I sent him a CD of what we had recorded and he liked what he heard. Later this month we are heading out to NYC for some meetings with him. I believe that CP is a label to watch out for. Cryptics solo album is dropping in the spring, I believe and I know that they have some big surprises for the world.
What are your next goals?
Knowledge: I just want to finish this record and promote it.
Long time goals?
Knowledge: We want to set our lives up in a position that we can eventually live off making music. I do not want a day job. But we all have gotten into this business young. We know and respect the fact that we have a lot of dues to pay. We want to take this music thing as far as possible.
When will you be happy with what you have accomplished?
Knowledge: I will be happy when Drum and Knowledge, along with DJ Apendix Hed become household names. I want people to fall in love with this album. I can not forget about my life long dream. That dream would be the first person to produce a Grammy winning porn soundtrack (laughs).
Okay, let us wrap this up with shout outs and such.
Knowledge: I will speak for us all: buy our fucking album when it drops, because its good music. You can fuck, sleep, and do whatever else to it. My DJ has a mohawk.
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